Introduction
This privacy notice explains how Amusement Ride Manufacturers Ltd (trading as ARM Ltd), registered in England (Company No. 07110845), collects, uses, and protects your personal information. This includes information collected through our website and other means, whether electronic, verbal, or written.
 
Data Controller
Amusement Ride Manufacturers Ltd is designated as a Data Controller under the General Data Protection Regulation (GDPR) and the Data Protection Act 2018. We determine the purposes and means of processing your personal data. You can contact us at:
 
Email: [email protected]
Telephone: 01342 716574
 
Basis for Data Collection and Processing
We process personal data primarily to provide services and goods to you, including marketing activities associated with events hosted by M.H. & Sons Ltd, South East Events Ltd, and London Carnival Funfairs Ltd. Our lawful bases for processing your data include:
 
Legitimate Interests
We process personal data when it is in our legitimate interests to do so, specifically for managing client relationships and conducting B2B marketing. We have conducted a Legitimate Interest Assessment and concluded that our interests do not override the rights of data subjects. Data will not be used for unlawful or unethical purposes.
 
Consent
For B2C direct marketing, we obtain your consent in accordance with the Privacy and Electronic Communications Regulations (PECR) 2003. You can withdraw your consent and opt-out of further marketing at any time.
 
Vital Interests
We may process your data to protect your vital interests or those of another person in life-or-death situations.
 
Types of Data Collected
We collect the following personal data from clients and prospective clients:
 
Full name
Business address
Telephone/mobile number
Email address
 
Data Recipients and Transfers
We do not sell your personal data to third parties. However, we may share your personal information with trusted service providers to deliver our services, including:
 
Project management tools (e.g., Trello, Slack, HubSpot)
Printing and mailing companies
Payment service providers (for transaction processing)
 
While your data is stored in UK-accredited data centres, some third parties may transfer your data to accredited data centres in the USA, legitimized by Standard Contractual Clauses.
 
We may also disclose your personal data for compliance with legal obligations or to assist law enforcement and fraud prevention agencies.
 
Sensitive Information
Amusement Ride Manufacturers Ltd does not process special category data as defined by Article 9 of the GDPR.
 
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Typically, we hold financial and client data for seven years following the end of any commercial agreement.
 
Data Storage and Security
We store data both on our physical network and cloud services, ensuring backups are in place to prevent data loss. Our security measures include industry-standard firewalls, antivirus, and anti-malware protections, along with procedures to mitigate the impact of any data breach.
 
Your Rights as a Data Subject
As a data subject, you have several rights under the GDPR, including:
 
Right to be Informed: Clarity about how your personal data will be processed.
Right of Access: Knowledge of what personal data is held and processed.
Right to Rectification: The right to correct inaccurate or incomplete data.
Right to Erasure: The right to request the deletion of your data under certain circumstances.
Right to Restrict Processing: The right to limit how your data is processed if you contest its accuracy.
Right to Data Portability: The right to transfer your data securely.
Right to Object: The right to object to profiling and direct marketing.
 
You may lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office (ICO), at https://ico.org.uk.
 
Automated Decision Making
Amusement Ride Manufacturers Ltd does not engage in automated decision making.
 
Third-Party Websites
Our website may contain links to other sites. This privacy policy applies solely to Amusement Ride Manufacturers Ltd and our associated companies.
 
Changes to Our Privacy Policy
We regularly review our privacy policy and will post updates on our website. This privacy policy was last updated in [insert current date].
 
Contact Us
For further inquiries, please contact us at:
 
Amusement Ride Manufacturers Ltd
The Terning Wheel
Effingham Road
Copthorne
West Sussex
RH10 3HZ
Email: [email protected]
 
Updated February 2025